It seems I’ve signed up to and made myself a profile on Ello – the new social network that isn’t Facebook. (I signed up for an invite awhile ago, I guess their beta phase is ramping up or something as mine has just come through.)
Describing themselves, Ello has this to say:
Your social network is owned by advertisers.
Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.
You are not a product.
Anyway, first impressions are that the design of it seems very clean, very clear, not as cluttered as Facebook. I’ve not had much of a play with its features yet, but the stand out seems to be “Friends / Noise”, a handy way of filtering out the noise from what you actually want to see.
Let me know if you’d like an invite…?